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A well-done on-line retailer may be the distinction between raking in {dollars} and listening to crickets. We’ve constructed and managed quite a few ecommerce websites through the years utilizing dozens of various WordPress themes—some had been glorious and others… nicely. Not a lot. Based mostly on our experiences, Astra is the quickest, best, and most versatile ecommerce theme in the marketplace. There’s a sturdy free model—yep, you need to use it totally free. Plus, it’s lightning-fast, optimized for Search engine marketing, and straightforward to customise.

The Finest Ecommerce WordPress Theme for Most

If you happen to’re in search of a light-weight, quick, absolutely customizable, and Search engine marketing-optimized ecommerce theme, Astra is the best way to go. It’s extremely simple to make use of and arrange with 150+ free starter templates you need to use to kickstart the method. Plus, it’s suitable with just about each web page builder on the market. There’s a restricted free model you can begin with that comes with all the pieces you might want to design your on-line retailer.

And many individuals stick to the free version without end. However you possibly can simply improve to professional (both as an annual subscription or for a one-time price) in only a few clicks in the event you want extra superior customization choices.

The 5 Finest Ecommerce WordPress Theme Choices to Take into account:

1. Astra – Finest ecommerce WordPress theme for many
2. Shoptimizer – Finest for Search engine marketing optimization and pace
3. Producer – Finest for enterprise-level shops
4. DGWork – Finest for promoting digital merchandise
5. WooCommerce Storefront – Finest free quick-start theme

When it Makes Sense to Make investments Right into a WordPress Ecommerce Theme

Many WordPress themes embrace fundamental ecommerce kinds and performance for various on-line retailer plugins. They’re good in the event you solely promote just a few merchandise to spice up different main income streams like service choices, internet affiliate marketing, or adverts.

If product gross sales aren’t your important income driver, otherwise you solely have just a few merchandise, the theme you’re already utilizing (or any WordPress theme) will just do positive.

Nonetheless, common WordPress themes received’t lower it in the event you rely 100% on product gross sales to become profitable.

Even in the event you’re a talented copywriter or a seasoned salesman, promoting on-line is a totally totally different ballgame. So, you want a theme that does plenty of the heavy lifting for you.

Due to that, we extremely advocate selecting a theme with one focus—getting your prospects to click on “purchase now.”

Most themes aren’t optimized for on-line gross sales, nor do they embrace most of the options you might want to run a web based retailer. Whether or not you’re beginning a brand new ecommerce web site from scratch, transitioning to a web based retailer, or sad with the present theme you could have, ecommerce-specific themes are your finest guess.

#1 – Astra — Finest Ecommerce WordPress Theme for Most

Astra is a extremely customizable, Search engine marketing-optimized WordPress theme that works nicely with Gutenberg or an exterior web page builder, like Elementor. It’s our high choose for ecommerce themes due to its seamless WooCommerce integration that allows you to construct a web based retailer that’s speedy, light-weight, and on-brand.

However the perfect half is you can obtain it, set up it, and construct your total web site totally free. There are just a few superior options and templates reserved for paid plans, however Astra’s free plan provides loads of flexibility and energy.

At its core, Astra is cellular responsive, simple to make use of even if in case you have no expertise, and really light-weight. So, you received’t discover bloated code, pointless options, or gradual load instances.

However what makes it actually stand out is how customizable it’s. Even with the Gutenberg editor, you possibly can simply drag and drop a well-designed ecommerce retailer into existence in only a few hours. There are even 95 professionally designed free templates you possibly can import and use in your web site in a single click on. On high of that, there are 110 premium templates that include Astra’s paid plans.

No matter the appear and feel you’re going for, you don’t have to start out from scratch. All it’s a must to do is change the demo content material with your personal, and also you’re able to go.

When you combine it with WooCommerce, you’ll have the power to create product pages together with your most well-liked grid format, a dropdown cart so your buyer at all times is aware of what they’ve added, a product catalog, and a fast view possibility that lets customers get a greater look proper from the catalog web page. 

If you happen to’re a newbie, Astra would possibly take some getting used to at first, as you uncover its seemingly infinite record of customizations. If you happen to don’t need a studying curve, you would possibly wish to go along with a extra easy ecommerce theme, as Astra is designed for personalization and never essentially a fast begin.

If you happen to’re particularly trying to create an ecommerce web site that means that you can construct it with a web page builder, Astra is suitable with Brizy, Gutenberg, Elementor, and Beaver Builder.

You can begin your retailer from scratch, or you need to use one among their ready-to-import retailer templates created by area of interest. 

Astra’s finest options embrace:

• Particular customizations without having to code
• Big range of web page layouts, typography, colour, and header choices
• Template library up to date month-to-month with new designs
• Exhaustive options that enable you to design a weblog to enhance your retailer 

Astra provides three pricing tiers, with the most cost effective being $59 per 12 months ($47 on sale proper now). The following tier is $276 per 12 months ($169 on sale) and comes with all of the premium starter templates, professional options, and your selection of a premium add-on bundle for both Elementor or Beaver Builder.

The highest bundle is $523 per 12 months ($249 on sale) and consists of 1:1 help, add-ons for each web page builders, and 4 of Astra’s in-house plugins.

If you happen to’re not all the way down to pay an annual price, you possibly can go for a lifetime deal, as an alternative, beginning at $249 with lifetime product updates, premium help, and limitless utilization.

Alternatively, you can begin with the free model to attempt it out. Many customers stick to the free version without end as a result of it’s packed filled with customizable ecommerce options, however you possibly can simply improve to a Professional plan at any time in the event you want extra out of your WordPress theme.

#2 – Shoptimizer — Finest for Search engine marketing Optimization and Velocity

Our favourite side of this WordPress ecommerce theme is within the identify—it’s optimized. Shoptimizer is a sturdy ecommerce theme constructed particularly for search engine marketing and pace that can assist you get extra eyes in your store as you rise to the highest of search engine outcomes.

If you happen to plan to market your ecommerce retailer with a powerful give attention to natural site visitors from Google, Shoptimizer is your finest guess. Whereas the opposite themes on our record are quick and light-weight, this one focuses closely on pace.

With Search engine marketing, pace, and conversion in thoughts, the creators of Shoptimizer constructed a theme that prioritizes getting extra natural eyes in your merchandise with out the effort of adverts and social media.

If you happen to use Shoptimizer, you don’t have to fret about shedding prospects and orders with lengthy web page loading instances, as a result of prospects received’t expertise lag or annoying delays whereas looking your web site. When you have expertise promoting on-line, you already know gradual load instances can mark the distinction between making a sale or shedding a buyer.

The theme’s checkout web page solely exhibits checkout particulars and cost choices to cut back web page bloat.

By eradicating the header, footer, and sidebar, it minimizes distractions and encourages the sale by mimicking a squeeze web page.

Additionally they supply a buyer assessment function you possibly can insert into your checkout web page to extend your buyer’s religion in your product with constructive evaluations from latest prospects.

Simply because Shoptimizer focuses on Search engine marketing and pace doesn’t imply they’ve forgotten concerning the options that make constructing an ecommerce retailer simple and delightful.

They provide loads of retailer customizations like sticky product particulars once you scroll, slide up gross sales notifications, product search, pre-designed retailer pages you may make your personal, and the power to create refined catalog layouts with the easy-to-use Elementor web page builder. 

A few of Shoptimizer’s finest options are:

• Detailed theme documentation and instructions
• 5-star-rated buyer help
• One 12 months help and updates included
• Simple demos for set up

Pricing for Shoptimizer is a one-time cost of $99.

#3 – Producer — Finest for Enterprise-Stage Shops 

Enterprise-level companies in manufacturing, wholesale, or industrial merchandise want a purposeful theme, too. Producer is a WordPress ecommerce theme that delivers industry-specific must enterprise-level shops. 

Producer’s human-oriented design makes positive your organization places its finest foot ahead with an expert construction good for the textile {industry}, pharmacies, automotive, electronics, and the tech area of interest to call just a few. 

With greater than 40 templates and 50 pre-built blocks you possibly can add with the Elementor web page builder, Producer is a extremely customizable web site with the power to create a web based store that may elevate your product choices. 

Options embrace:

• Particularly designed {industry} blocks for showcasing providers and initiatives
• Premium DGPR plugin to adjust to EU cookie legal guidelines
• One-click demo imports
• Video backgrounds and customized industry-related icons

An everyday license for Producer is $59, and you’ll add on an non-obligatory prolonged 12-month help plan for $17.63. Be taught extra.

#4 – DGWork — Finest for Promoting Digital Merchandise

Digital merchandise are more and more widespread at present. With DGWork, you possibly can simply create a glossy storefront that showcases your finest digital merchandise, from media like podcasts and inventory images to every other sort of downloadable.

Basically, DGWork can deal with something you wish to promote digitally in your WordPress web site. It’s as simple as integrating DGWork with WordPress with its Simple Digital Obtain plugin.

With it, you possibly can be sure that as soon as your buyer buys a product, it immediately delivers a obtain hyperlink to their most well-liked e-mail deal with. It’s all executed routinely behind the scenes when you give attention to creating extra digital merchandise to promote. 

Essentially the most spectacular function DGWork provides is its subscription help. With the Recurring Funds add-on, you possibly can simply begin promoting subscriptions proper in your on-line storefront on both month-to-month or annual funds.

Another nice options of DGWork embrace:

• Appropriate with Elementor web page builder for extra customization
• Templates so as to add an non-obligatory weblog
• Subscription tiers for varied membership ranges
• Loads of pre-built homepage templates

Get DGWork at present with a one-time cost of $56 for an everyday license, and you can even buy their non-obligatory prolonged 12-month help for $16.50.

With nearly 5,000,000 downloads, WooCommerce Storefront is a well-liked quick-start theme you can rise up and operating very quickly totally free. 

If you happen to aren’t a developer and don’t have time to study the ins and out of web page builders and superior plugins, Storefront means that you can skip all of that whereas nonetheless creating an ecommerce retailer designed to promote.

This free WooCommerce theme is intuitive and may lower the period of time you spend placing collectively your retailer in half with an honest record of ready-made extensions. 

Suppose sooner or later you wish to take your free ecommerce theme to the following degree. In that case, WooCommerce provides extension packs that enable you extra detailed customizations like including customized sections to your homepage, further sharing choices, enabling buyer evaluations, and extra dropdown menu choices. 

Storefront’s finest options embrace:

• Intuitive, clear, and easy design
• Displaying top-rated merchandise on your private home web page
• Adaptable retailer show for any machine
• The choice so as to add a weblog to your web site as a content material advertising possibility

The WooCommerce Storefront WordPress theme is free, and extra extension packs begin at $69. Be taught extra.

Methodology For Selecting The Finest Ecommerce WordPress Themes

Creating an inventory of the perfect WordPress themes isn’t simple when there are such a lot of contenders. After we selected the perfect choices for this information, we thought concerning the fundamentals that make a dependable ecommerce theme, like cellular compatibility and accessibility. 

Past that, it’s important to contemplate what you are promoting objectives, area of interest, and the particular options you want that some ecommerce themes supply and others don’t.

Area of interest

Some ecommerce themes promote themselves as a catch-all framework to create a retailer in any area of interest with a web page builder. Others cater to niche-specific wants. For instance, a web site constructed for a web based pet retailer may not be the best choice in the event you’re making an attempt to promote ladies’s attire. 

On this case, you possibly can select to go along with a extra common but strong theme with loads of web page builder compatibility to make your personal, or you’ll find a theme with pre-built templates and functionalities particular to your area of interest. As soon as you discover the precise options, it could come all the way down to the period of time and vitality you wish to spend creating your area of interest retailer. 

Progress

In a single easy query: How large is your retailer now, and are you anticipating to develop?

Progress is a figuring out issue in the event you’re looking for a becoming ecommerce theme that received’t restrict you when you begin to scale. If you happen to’re after a easy retailer that will get the job executed, you’re higher off investing in Storefront, for instance, as an alternative of a extra expansive theme like Shoptimizer. 

When you have a big enterprise, a theme like Producer is constructed for industrial gear shops, wholesalers, and producers with particular enterprise performance. If you happen to’re solely ever planning on creating digital merchandise, a theme like DGWorks may help you obtain that with a streamlined site-building course of. 

Customization

The necessity for personalization is exclusive to what you are promoting. Whereas some corporations want the liberty to design and re-design their storefront as they please, others focus extra on ease-of-use and the right extensions for his or her gross sales technique. 

Most ecommerce themes present loads of customization, as this is a vital a part of creating a web based retailer, regardless of the {industry}. However some themes take it a step additional by integrating with an extended record of web page builders or offering extra customizable templates. It’s necessary to needless to say the extra customization you need in your retailer, the extra time you’ll should spend money on constructing it. 

Abstract

You possibly can construct a tremendous ecommerce retailer, and also you don’t want to rent a developer to do it. As you’ve seen all through this information, your drawback isn’t restricted to choices however as an alternative having too many choices to select from.

This information will enable you to whittle down your selections by reviewing the perfect themes for various eventualities. On the very least, we provide a framework that tells you the way to consider themes to select the perfect one in your firm. 

If you happen to’re nonetheless on the fence, bookmark this information and return by way of it once you’re prepared to decide on your ecommerce theme.