MailerLite is an electronic mail advertising and marketing firm servicing greater than 1 million customers worldwide. With unbelievable email-based instruments and merchandise, from web site constructing to signup types, MailerLite is a superb platform to simplify your advertising and marketing marketing campaign whereas taking it to the following stage with out extreme charges. 

MailerLite In comparison with the Greatest Electronic mail Advertising and marketing Providers

MailerLite is likely one of the greatest electronic mail advertising and marketing providers for its beginner-friendly platform and customizable campaigns. Nevertheless it’s actually not the one possibility that made our high checklist. After reviewing dozens of choices, we discovered a couple of Golden Eggs that additionally provide wonderful electronic mail advertising and marketing providers.

Fixed Contact is our primary advice for most individuals due to its basic instruments in checklist constructing and marketing campaign administration. Strong reporting and analytics can take your campaigns to the following stage on an reasonably priced funds.

Omnisend is the proper platform for ecommerce web sites that want extra flexibility and shoppable electronic mail choices. You possibly can strive Omnisend totally free and attain as much as 250 contacts at this time. 

AWeber affords limitless lists for companies with superior campaigns. You possibly can join all of your web sites and handle your complete advertising and marketing marketing campaign from one safe place.

MailerLite: The Good and The Unhealthy

Identical to for all electronic mail advertising and marketing providers, there will likely be good and dangerous options to think about. After intensive analysis, we discovered that MailerLite affords wonderful options that almost all customers are comfortable to proceed utilizing, with a couple of drawbacks that gained’t essentially break the product. Let’s take a deep dive into either side of the spectrum earlier than you determine.

What MailerLite Is Good At 

MailerLite affords wonderful options for a model in any {industry}. Whether or not you may have an ecommerce web site or a private weblog, you’ll be able to profit from customizable campaigns, straightforward monetization choices, automated workflows, and intensive reporting. MailerLite additionally has an electronic mail verification system that ensures you construct a real electronic mail checklist to cut back bounce-back charges and enhance deliverability.

Customizable campaigns: MailerLite affords three completely different editors to enhance your campaigns by customization. You need to use MailerLite’s drag-and-drop editor to create participating and responsive emails in minutes. The drag-and-drop editor allows you to use pre-built design blocks or interactive content material blocks to encourage engagement. 

MailerLite additionally affords a wealthy textual content electronic mail editor and an HTML editor to create extra private emails. The wealthy textual content editor allows you to add hyperlinks, pictures, bullet factors, tables, signatures, and movies to boost your messaging and join along with your subscribers. With the HTML editor, you’ll be able to create emails from scratch with customized code, variables, discipline tags, and an automated CSS inliner. 

Straightforward monetization choices: If you wish to create the proper ecommerce web site, MailerLite affords easy options for monetization, together with digital merchandise, electronic mail advertising and marketing, and publication subscriptions. To start out promoting a digital product, decide an ecommerce template, hook up with Stripe, and make the most of a customizable design block to create participating product pages. To additional supercharge your ecommerce gross sales, MailerLite affords a collection of instruments, together with platform integrations, product imports, and gross sales monitoring. 

Not solely are you able to monetize your web site, however MailerLite lets you monetize your newsletters and handles all elements of the method, from amassing funds to robotically delivering paid subscription emails. You possibly can A/B check content material to see what works greatest on your viewers, and MailerLite will do the remaining, together with subscriber administration and automated fee integrations.

Automated workflows: You possibly can construct an automatic electronic mail workflow to succeed in the fitting folks on the proper time with MailerLite’s intuitive instruments for campaigns and customized audiences. MailerLite affords a wide range of actions that may set off an automated electronic mail supply, together with when a subscriber joins a gaggle, completes a type, clicks a hyperlink, updates a discipline, has a birthday, or has an actual match of a particular date. For customers in search of extra superior performance, MailerLite has multi-trigger automation, which helps you to add as much as three triggers in a single automation to save lots of time and create a number of entry factors. 

MailerLite additionally allows you to resend unopened campaigns for an additional alternative to attach along with your viewers and sends new content material robotically with its RSS to electronic mail pipeline. With a easy setup, you can begin sending emails on a day by day, weekly, or month-to-month foundation inside minutes. You may also goal particular viewers segments and join your Fb and electronic mail viewers for distinctive promoting and optimization. 

Simple analytics: Intently monitor your marketing campaign efficiency by intensive analytics and reporting measures. With embedded surveys, gross sales monitoring, and visible click on maps, you can also make the perfect of your campaigns and enhance each time. MailerLite’s studies embody unsubscribe depend, spam complaints, bounces, hyperlink exercise, new subscribers, and complete energetic subscribers that will help you measure success. 

Not solely do you get entry to subscriber studies, however MailerLite has automation studies and electronic mail marketing campaign monitoring for extra evaluation. MailerLite makes use of a easy dashboard with clear graphs and subcategories that will help you decipher your studies precisely. You may also profit from click on maps for hyperlink monitoring, A/B break up testing for top-performing emails, and geolocation reporting to know which international locations have the very best engagement. 

Electronic mail verifier: Defend your electronic mail checklist with MailerLite’s intuitive electronic mail verifier characteristic, MailerCheck. As an prompt electronic mail verification system, MailerCheck can clear and optimize your electronic mail checklist in a matter of minutes. You possibly can obtain real-time verification any time a brand new electronic mail deal with is collected, and as a bulk verifier, MailerCheck will scan lots of or 1000’s of subscribers at a time. You may also determine to test one electronic mail deal with at a time and get prompt outcomes. 

MailerCheck identifies points to spice up deliverability and restrict the danger of emails bouncing again. MailerCheck does this by filtering out low-quality electronic mail addresses, detecting errors together with typos, syntax errors, or return mailbox not discovered, and revealing catch-all electronic mail addresses, which generally aren’t monitored by an actual particular person. MailerCheck simply integrates with MailerLite, and you may also join it with different apps for max reliability.

MailerCheck is separate from MailerLite and prices $10 for each 1,000 credit, which equals one electronic mail verification per credit score.

What MailerLite Is Missing

Whereas MailerLite has some wonderful options general, it does have some drawbacks that a couple of customers weren’t too comfortable about, together with outdated API, unfair insurance policies, and no dwell chat assist. 

Outdated API: Whereas MailerLite affords intensive documentation on its API, many customers nonetheless stated it felt outdated and lacked performance. Particularly, many customers discovered that though they paid for a specific amount of subscribers, they couldn’t exceed a sure variety of emails, which was lower than the quantity they initially paid for. One consumer stated MailerLite wasted their time as a result of, to suit the standards, they needed to break up their mailing checklist into two subsections, which was not handy or straightforward. 

Subpar buyer assist: A lot of the damaging evaluations we discovered concerned MailerLite’s poor buyer assist. MailerLite doesn’t provide dwell chat assist until you pay for the Superior plan, which may be as little as $19 per 30 days and as excessive as $1,600 per 30 days relying on what number of subscribers you at the moment have. And if in case you have fewer than 1,000 subscribers, you solely get entry to electronic mail assist, which many customers have stated is gradual, unreliable, and unhelpful. 

One consumer claimed that MailerLite’s buyer assist crew would solely get again to them in the course of the evening and once they would reply within the morning, they wouldn’t hear again till the following day. One other consumer stated that a lot of the representatives they spoke to didn’t perceive MailerLite’s product and couldn’t give solutions to seemingly easy questions. 

Consumer considerations: Whereas MailerLite has 1000’s of happy clients, we’d be remiss if we didn’t level out a couple of doubtlessly regarding evaluations. One consumer stated that inside a couple of months of utilizing the software program, MailerLite didn’t notify them that they had been exceeding their plan restrict, which meant 1000’s of emails weren’t getting despatched to their subscribers with out their information.

One other consumer alleged that MailerLite processed their plan fee, however then didn’t approve their electronic mail checklist and terminated their account and not using a refund. Based on the consumer, MailerLite claimed they’d a couple of unauthenticated subscribers, however as soon as the consumer requested for a refund, they weren’t given one regardless of the circumstances—basically making them pay for a service they couldn’t use. 

These considerations are solely a fraction of MailerLite’s consumer evaluations, however they might be sufficient to offer extra cautious customers pause. 

MailerLite Choices and Pricing

You possibly can strive MailerLite totally free for as much as 1,000 electronic mail subscribers and 12,000 month-to-month emails. Whereas MailerLite’s main providing is its electronic mail advertising and marketing options, you’ll be able to pay between $10 and $21 per 30 days for extra superior instruments in web site constructing and creating customized touchdown pages.

MailerLite Web site Builder

With MailerLite’s web site builder, you’ll be able to create a gorgeous and practical web site from scratch or use industry-leading templates. You need to use MailerLite’s web site builder to craft an internet retailer, weblog, or private web site.

MailerLite makes use of a drag-and-drop builder to make it straightforward so that you can add completely different classes of content material to personalize your web site. You may also drag and drop content material blocks to create a customized web page structure for extra house.

If you wish to have interaction along with your guests with out the additional effort, MailerLite allows you to create interactive blocks for quizzes or surveys. You may also promote restricted affords in your homepage and encourage guests to take motion on countdown affords, which is ideal for ecommerce web sites. 

Actually, MailerLite is an extremely intuitive platform for ecommerce web sites due to its monetization choices. You possibly can provide unique content material behind a paywall and promote digital merchandise utilizing its Stripe integration. 

Integrations are an vital a part of MailerLite’s platform, and you’ll seamlessly develop your web site by integrating its electronic mail advertising and marketing instruments into your web site, letting you acquire leads and construct relationships along with your guests. MailerLite’s integration system in its web site builder additionally allows you to acquire new subscribers with sign-up types, all from one simplified dashboard.

With built-in website positioning options, your MailerLite web site is able to rank on the primary web page of Google and scale with limitless bandwidth and storage. You possibly can join a customized area, add content material for social sharing, and measure site visitors with heatmaps. 

You need to use MailerLite’s web site builder totally free for one web site. Nevertheless, for those who pay $10 per 30 days, you’ll obtain constructing instruments for limitless web sites and entry to the weblog possibility. In case you pay $21 per 30 days, you get customized code injection and password safety. 

MailerLite Signup Kinds

Develop your viewers with MailerLite’s customized signup types. With embedded types and promotional pop-ups, you’ll be able to acquire subscribers and highlight vital messages while not having to code. 

MailerLite allows you to create customized touchdown pages to include into your electronic mail signup types. With interactive blocks and responsive templates, you’ll be able to create a extremely efficient advertising and marketing marketing campaign that matches your model. 

Mix your signup types along with your web site by including customized pictures, fonts, headers, colours, borders, and backgrounds. To offer your European viewers a extra seamless expertise, each type is GDPR-compliant—add checkboxes, pre-written permissions, and pop-up types for final subscriber segmentation.

With MailerLite, you’ll be able to decide your favourite type sort and form to higher fit your model. From embedded types to promotional pop-ups, MailerLite has you coated. Every type sort comes with a gallery of templates you’ll be able to personalize. 

When somebody subscribes to your electronic mail checklist, you need to use the hidden fields characteristic to group subscribers from the get-go. As a substitute of your viewers subscribing to an electronic mail checklist with subjects they aren’t thinking about, MailerLite permits your subscribers to opt-in to the content material subjects they wish to obtain within the first publication signup type.

You may also confirm your subscriber’s consent by a double opt-in characteristic to make sure you solely obtain real subscribers. For additional safety and to stop bots from infiltrating your system, allow reCAPTCHA in signup types. 

With MailerLite’s reporting dashboard, you’ll be able to observe new electronic mail subscribers, guests, and conversions by a easy visible graph. You may also export subscriber information to make it simpler so that you can analyze additional. 

You need to use MailerLite’s signup types characteristic totally free or pay $10 or $21 per 30 days for extra superior options, together with promotional pop-ups and a customized HTML editor. 

MailerLite in Abstract

Total, MailerLite is a superb electronic mail advertising and marketing service due to its customizable campaigns and beginner-friendly options. You possibly can simply scale your web site for monetization and create automated electronic mail workflows for comfort. Nevertheless, you shouldn’t ignore a few of its drawbacks, together with the experiences some customers have had with its insurance policies and buyer assist—and whereas it may not break the product, it’s nonetheless a facet you need to think about earlier than investing. 

Fortunately, MailerLite isn’t the one electronic mail advertising and marketing service that’s reasonably priced with versatile choices. We predict Fixed Contact is an impressive different for marketing campaign administration and reporting measures. Omnisend is ideal for ecommerce web sites that want versatile shoppable electronic mail choices. And for those who want one centralized platform with limitless set options, AWeber is a superb platform to select from. 

Wish to learn extra about the perfect electronic mail advertising and marketing providers? We reviewed dozens of choices and narrowed it all the way down to the highest six. If you wish to scope out your whole choices, see all of our high picks right here.