E-mail advertising and marketing nonetheless has one of many highest ROI of any advertising and marketing sort, which suggests choosing the proper electronic mail advertising and marketing service is without doubt one of the most vital selections a enterprise could make.

ActiveCampaign is without doubt one of the main electronic mail advertising and marketing companies on the earth, because of its nice deliverability charges, vary of options, and limitless automation choices. With constantly excessive rankings and constructive opinions, it’s a high performer amongst electronic mail advertising and marketing platforms and an ideal alternative for each new and skilled customers. 

ActiveCampaign In comparison with the Greatest E-mail Advertising Providers 

Under you’ll discover our Golden Eggs, the very best electronic mail advertising and marketing companies we discovered after cautious analysis and review-mining. 

Fixed Contact is our favourite for dependable list-building, analytics, and general ease of use. They provide a free 60-day trial for any new customers who wish to take a look at the totally different options earlier than committing to a plan. 

MailerLite is your best option for newbies, with a brief studying curve, a clear interface, and nice buyer help. You’ll be able to check out their premium options free for the primary 30 days. 

Omnisend is a good possibility for ecommerce shops, with buyer insights, touchdown web page templates, and the choice to embed merchandise proper into your electronic mail designs. New customers can attempt it without spending a dime or request a demo to see all of the options in motion. 

ActiveCampaign: The Good and The Dangerous

There are some things that ActiveCampaign is legendary for: tremendous excessive supply charges, highly effective automation, and nice design choices. However regardless of the whole lot it does nicely, there are a couple of options that want enchancment. Right here’s what we beloved, and didn’t love, about ActiveCampaign.  

What ActiveCampaign Is Good At 

By way of performance and ROI, ActiveCampaign is arguably the very best electronic mail advertising and marketing software program on the market. It has an unbelievable vary of automation options, tons of design options, intuitive segmentation, and top-of-the-line deliverability charges within the trade.  

Automation: One factor that makes ActiveCampaign so helpful is its highly effective automation options. It gives the choice to create and customise your individual sequences, or make use of the library of templates included along with your account. 

These automations are simple to arrange and observe, extremely customizable, and save customers lots of time. The sequences additionally embrace choices so as to add triggers that may both ship emails or tag customers primarily based on conduct. 

The automation instruments are refined, intuitive, and rather more detailed than you’ll discover with a lot of the different platforms available on the market. And, the templates are optimized for each various kinds of sequences and totally different industries, decreasing the training curve for brand new customers. 

Deliverability: One other characteristic that makes ActiveCampaign stand out is its excessive deliverability charges. In comparison with many different electronic mail advertising and marketing companies, it gives a greater probability of avoiding spam folders and getting your emails despatched to your subscriber’s major inbox. 

These excessive deliverability charges make it much more possible that your emails will get opened and clicked on. In flip, this raises your probabilities of seeing outcomes out of your electronic mail campaigns and getting an ROI in your electronic mail advertising and marketing.  

Design: One in every of ActiveCampaign’s finest options is its clear, user-friendly interface. The automation is straightforward to create and analyze, segments and lists are nicely organized, and it’s easy to search out and perceive analytics. 

ActiveCampaign additionally has an easy-to-use, intuitive drag-and-drop builder for enhancing templates or creating your individual emails. You’ll be able to even create blocks and save them as templates for later, which is nice for each model consistency and saving time. 

Segmentation: ActiveCampaign gives loads of nice segmentation choices to label, tag, and arrange your subscribers. You’ll be able to even arrange automations to phase customers primarily based on conduct or supply. 

These segmentation options are much more detailed than what you discover with most different electronic mail advertising and marketing platforms, with choices as advanced as viewers scores that set off sequences after they attain a sure quantity. This detailed, customizable segmentation makes it simple to adapt ActiveCampaign for any area of interest, and provides customers extra priceless viewers insights. 

Buyer Help: ActiveCampaign has an ideal repute for quick, high-quality help. Though they don’t have a 24/7 reside chat, they do have one which features throughout US work hours, with responses normally solely taking a couple of minutes. 

ActiveCampaign can even typically share walkthroughs and video tutorials for every particular downside to help customers, which cuts down help time and makes it simpler for brand new customers to grasp and resolve the issue themselves. 

Analytics: Identical to all its different options, ActiveCampaign has an ideal vary of analytics and reporting instruments to assist customers observe their campaigns, perceive their subscribers, and enhance their sequences to get higher outcomes. 

You should use reporting to investigate the very best instances to ship out emails, discover probably the most engaged customers in your checklist, and even analyze the success charges of marketing campaign targets. And, the analytics are displayed in several report codecs and charts, making it simple to share with a group or analyze over time. 

Additional Options: One thing else that provides ActiveCampaign an edge is the opposite options you get on the platform. As a full CRM, it contains issues like SMS advertising and marketing, lead era, touchdown web page creation, and pop-up builders. 

Additionally they have actually highly effective testing options, like A/B testing and conversion set off reporting. This goes past your typical open price and click-through price numbers and extends to analytics on touchdown pages and pop-ups, too. 

What ActiveCampaign Is Missing

Though ActiveCampaign is without doubt one of the finest electronic mail advertising and marketing companies, and for probably the most half, an ideal possibility for all companies, it isn’t good. Primarily based on buyer opinions, ActiveCampaign’s vary of options could make it tough to study, sluggish to load, and it may be exhausting to entry help exterior the chat instances.  

Steep Studying Curve: As a result of ActiveCampaign has so many detailed options like segmentation and automation, it may be overwhelming and tough to study for brand new customers, particularly in the event that they’re new to electronic mail advertising and marketing normally. 

There are video tutorials for customers, however making an attempt to get via all of those may be time-consuming and irritating given the whole lot there may be to study on the platform. 

Inconsistent Pace: Lots of customers have complained that typically, ActiveCampaign can decelerate and get buggy, particularly when utilizing instruments just like the drag and drop builder. 

This may be particularly annoying for individuals making an attempt to avoid wasting time with automations or who don’t have lots of expertise with design and creating sequences. 

Much less Help Exterior US Timezones: Though the help is mostly nice and the reside chat is best than what most electronic mail advertising and marketing companies provide, the reside hours aren’t nice for these primarily based exterior the US who want fast help. 

Some customers have complained of getting to attend a number of hours for an answer to an pressing downside, so if you’re primarily based exterior the USA it’s value fascinated about how vital quick help could possibly be for you.

ActiveCampaign Choices and Pricing

ActiveCampaign comes with a couple of totally different plans at totally different value ranges, including extra options as the worth goes up. The pricing can be primarily based on what number of subscribers you may have, so there’s a sliding scale for every plan primarily based on the scale of your checklist. 

There isn’t a free plan, however there’s a free trial for anybody who desires to provide the platform a take a look at earlier than selecting a plan. 

ActiveCampaign Lite 

That is the most cost effective possibility and works finest for small companies or new customers. 

It contains key options like automation, templates, segmentation, and efficiency reporting, in addition to all of the integrations and a lot of the buyer help choices that ActiveCampaign gives. There are additionally some options included for e-commerce manufacturers like buyer problem project and order administration options.

The pricing begins at $11 per thirty days for 500 contacts and goes all the best way as much as $713 per thirty days for 100,000 contacts. For most individuals, this plan is sufficient to get the whole lot you want out of ActiveCampaign and run profitable electronic mail sequences. 

ActiveCampaign Plus 

With ActiveCampaign plus, you get all the identical options as Lite, however extra storage, automations, and break up reporting options added in. You additionally get 1:1 coaching from ActiveCampaign consultants and a CXA Marketing campaign technique session, and you’ll share your account with as much as 50 customers. 

The pricing for this plan begins at $63 per thirty days for 500 contacts and goes as much as $492 per thirty days for 25,000 contacts. For something greater than that, you need to get a customized quote from ActiveCampaign. This plan makes probably the most sense for greater groups or companies that want technique help and a number of customers. 

ActiveCampaign Professional 

The final plan ActiveCampaign gives is the skilled plan, which incorporates all of the options of Lite and Plus, however with customized domains, reporting and design testing added in. This plan additionally gives you customized branding, limitless customers, and free design companies. 

The pricing for this plan begins at $193 per thirty days for 500 contacts and goes as much as $713 per thirty days for 25,000 contacts. Once more, something larger wants a customized quote from ActiveCampaign. This plan solely actually is smart for large companies that need help immediately from ActiveCampaign and/or have massive groups with a lot of customers accessing the account. 

ActiveCampaign in Abstract

ActiveCampaign is commonly named the very best electronic mail advertising and marketing service, and for good purpose. It’s intuitive and complicated, and it has an enormous vary of options, good for any area of interest or person. 

However there are many different nice electronic mail advertising and marketing companies which might be focused to totally different niches, budgets, and targets. Bear in mind our Golden Eggs from earlier—Fixed Contact is supreme for reliability and ease of use, MailerLite is an ideal alternative in case you’re simply getting began with electronic mail advertising and marketing, and Omnisend has your again for all issues ecommerce. Or try our different high suggestions to see how ActiveCampaign compares and decide the one finest in your wants.